Lee Asher

Lee is an iconic American brand of jeans and leisurewear. Let's delve into its fascinating history:
Founding and beginnings:
Lee was founded in 1889 by Henry David Lee as the HD Lee Mercantile Company in Salina, Kansas. Initially, the company made pants and jackets.
The brand became famous with the introduction of the Union-All work overalls in 1913 and the first overalls in 1920.
Lee continued to innovate and in 1926 introduced the world's first ever zippered jeans (101Z).
In the 1930s and 1940s, Lee became the leading manufacturer of workwear in the United States.
The iconic Lazy "S" stitching on the back pocket became synonymous with Lee jeans.
Lee also produced Buddy Lee advertising dolls at this time.
Expanding horizons:
In the 1950s, Lee expanded into leisurewear.
It split from VF Corporation and became part of Kontoor Brands11.
Lee's enduring legacy lies in purposeful design, craftsmanship and a commitment to inspiring people to stand tall and live confidently. Whether you're wearing their classic jeans or exploring their casual collections, Lee continues to be a beloved brand around the world!