New Balance 740S

Running style in a modern urban design - New Balance 740

Re-introduced in 2024, the New Balance 740 takes the running icons of the early 2000s and reimagines them as a contemporary urban sneaker. The midsole with ABZORB™ technology reliably absorbs shock and adds comfort even during all-day wear. The breathable knit upper with synthetic reinforcements ensures lightness, stability and a modern technical look. The segmented rubber sole with a distinctive pattern provides a sure step on different surfaces and underlines the dynamism of the entire model.

The NB 740 sneakers are the ideal choice for those who want to combine the comfort of a sports shoe with distinctive Y2K and tech-runner style. They are suitable for everyday wear in the city, for work, school and weekend activities where you want to look trendy and feel comfortable at the same time.

Outfit tip: Goes great with joggers, loose cargo pants and an oversized sweatshirt for a distinctive technical streetwear look. For a cleaner urban look, team them with skinny jeans, a simple T-shirt and a lightweight bomber jacket - the 740 adds a dynamic fashion accent to the whole outfit.