- Men's sneakers and shoes
- New Balance
- New Balance 2002
- New Balance 2002 Sea Moss/ Raincloud
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New Balance 2002
Like a wine that ages to perfection, New Balance 2002 presents itself as a leader in footwear. First introduced in 2010 as the heir to the 2001 model, they have adopted and refined the functional aspects of their predecessor, offering a gel component on the heel for better cushioning, a breathable upper and a sportier look. Initial sales did not reflect the future glory of the New Balance 2002R. However, as the decade came to a close and the dad shoe trend grew, the model became a legend.
The addition of the letter "R" to the 2002's label symbolizes its transformation from a performance-oriented shoe to a lifestyle sneaker that excels in high comfort and quality materials both on the outside and inside. The creative director of NB Japan, Tetsuya Shono, is behind their design, which reflects the urban sneaker culture of the 1920s. This transformation of the American streetwear aesthetic into a contemporary trend has defined modern urban style. Give yourself a sense of sidewalk domination with the New Balance 2002R.
Materials
Suede: Fine natural leather with a brushed finish that features a soft feel and elegant look. It offers good breathability and high wearing comfort, while gradually adapting to the shape of the foot. The material is both durable and flexible, ensuring comfort in everyday use. Suede is the ideal choice for footwear where the emphasis is on style, comfort and timeless design.
Textile: Textile uppers are a lightweight and highly breathable upper construction solution that uses woven or knitted structures of natural and synthetic fibres. This type of upper is valued in the footwear industry for its extraordinary ability to adapt to the shape of the foot, minimising the formation of blisters and ensuring high user comfort. Thanks to the porous structure of the material, textile uppers allow for efficient heat and moisture dissipation, which is crucial for maintaining an optimal microclimate even under increased physical stress. In addition, modern textile processing technologies allow reinforcement zones to be integrated directly into the knit, achieving an ideal balance between stability and flexibility.
N-ergy cushioning: Cushioning technology that is designed for maximum shock absorption and running comfort. It uses materials that adapt to the movement of the foot and provide optimal cushioning with every step, improving stability and reducing fatigue during long runs or intense activity.
Ndurance®: A highly durable rubber compound developed by New Balance that is strategically placed in the areas of the sole with the greatest risk of wear. This technology has been designed to provide maximum durability even under extreme loads such as braking, rapid changes of direction or movement on abrasive surfaces (asphalt, concrete, tennis courts). Thanks to its specific formulation, it significantly extends the life of the entire shoe without negatively affecting the grip or flexibility of the sole. You will find Ndurance® especially in running, tennis and skate models where it is critically important that the sole does not wear out prematurely in the heel and toe area.
Synonymous with comfort and quality in athletic footwear and apparel, the New Balance brand has a rich history dating back to 1906. Originally founded as the New Balance Arch Support Company, it has evolved considerably over the years. Known for its technical innovations such as mixed gel insoles and different shoe widths, New Balance offers products that combine functionality with fashion. The company's commitment to manufacturing in the United States and the United Kingdom is a testament to its dedication to quality and craftsmanship. With sales of $5.3 billion in 2022, New Balance continues to be a key player in the sports industry, catering to athletes and casual users alike.
What if my shoes won't fit?
If you receive the wrong size, you can return it easily. Please visit our Return page for assistance. More info
How to return goods?
First, please read our return policy, where you’ll find all the rights and responsibilities of both the buyer and the vendor. UK-based customers: In order to continue to provide high-quality and easy returns, and to partially cover the costs associated with returns, we will deduct a small fee of 2 GBP from the refund. More info